The simplest of actions, such as a blink, hold the most meaning, especially when there is a direct correlation between the act and the outcome. Don’t Blink was founded on the premise of a subconscious activity and how it relates to results in life. The brand Don’t Blink is set to build a dynamic, efficient and evolutionary platform that ignites flames, inspires creativity, creates a desire to capitalize on the present moment whilst displaying selfless acts of patriotism.
Our definition is defined as: the exploitation of simple mistakes which lead to major life accomplishments. 2 Displaying a competitive nature that mirrors perfection by displaying physical, emotional and psychological dominance in all walks of life. 3 An attitude structured on the core values of, grit, integrity, accountability and dedication.